The Story Behind House of Urban: A Dream Born from Tradition
A Journey Rooted in Heritage and Style
In the heart of Jaipur, the cultural capital of Rajasthan, two brothers came together to bring their shared vision to life—thus, House of Urban was born. Their journey was fueled by their love for Indian craftsmanship, the vibrant textiles of their homeland, and a deep appreciation for contemporary fashion. Growing up amidst the rich heritage of Jaipur, they witnessed the magic of traditional artisans creating beautiful, intricate designs. This early exposure inspired them to fuse traditional Indian wear with modern aesthetics, giving birth to a brand that celebrates both the past and the present.
The Idea Behind House of Urban
House of Urban is more than just a clothing brand; it’s a celebration of Indian heritage intertwined with modern-day fashion. The two brothers envisioned a space where women could find clothing that speaks to their roots while also fitting perfectly into their busy, contemporary lives. With a shared love for style and an eye for detail, they set out to create a collection that reflects both elegance and versatility.
Their brand offers a curated selection of ethnic dresses, kurta sets, festive collections, and co-ord sets, ensuring that there’s something for every occasion—whether it’s a traditional celebration or a casual day out.
“ We never chased success; we wove it into every stitch. ”
A Commitment to Quality and Craftsmanship
The brothers’ dedication to quality is what sets House of Urban apart. Each piece is thoughtfully designed and meticulously crafted, blending the timeless beauty of Indian textiles with a fresh, modern appeal. Working closely with local artisans, they ensure that every item, from a delicately embroidered kurta to a bold co-ord set, is a testament to India’s rich cultural heritage.
Empowering the Modern Woman
At its core, House of Urban caters to the modern woman who celebrates her heritage while embracing the world. She is confident, adventurous, and stylish. Whether she’s a professional, a homemaker, or a college student, the House of Urban woman radiates grace and individuality. The brand’s wide range of styles, prints, and fits are designed to offer something for every woman, making sure she feels empowered in every outfit she wears.
The Future of House of Urban
What started as a dream between two brothers is now a thriving brand that has resonated with women across India. The brothers continue to push boundaries, always seeking new ways to bring the best of traditional and contemporary fashion to their customers. With a commitment to quality, authenticity, and timeless design, House of Urban is poised to grow, not only within India but also internationally.
The story of House of Urban is not just about fashion; it’s about family, tradition, and the pursuit of a dream. With every piece crafted, they bring a part of Jaipur’s rich culture to the world, making sure that every woman feels stylish, elegant, and connected to her roots.
